If The Headline Suck, Don’t Release It!

poor headline quote

Photo via Monitive

A press release is any type of announcement released by a company to the media. It is usually local newspapers and editors of an online newsletters and/or blogs. These announcements can take many forms. A few examples of the types of press releases are:
• Now hiring
• Employee promotions
• New product or service announcements
• New contract announcement
• Announcements related to health or safety issues
• Announcements of awards
• Sales goal announcements
The key to getting one’s press release actually chosen up by the press is to make sure it is actually newsworthy material. Too often, what is news to a company isn’t always news to anyone else. So a good press release should address the question: Why is this news? A great way to keep you on track would be to follow a guideline and knowing what audience you are speaking too. I did some research and found some helpful tips that would publish a good press release.
1. Focus on good, clean writing – Make sure that your press release is constructed with clarity. You have to write in a way that the reader would understand.
2. Headlines and subheads matter – Every headline need to be eye catchy. In other words, you have to create a headline that captures the reader attention to want to read more. Be sure to focus on headlines that meet your audiences need rather than using key words for them to search.
3. Hyperlink – A well optimized release will hyperlink key words. This will help the reader be directed to other resourceful information that they find interesting. For example, I would hyperlink “Headlines for PR release” to redirect readers to a page with vivid details as to what a good headline for PR would be.

Be sure to do your own additional research to find out ways to develop a worthy press release 🙂

FYI: Do Your Research!

Photo Cred by Ben

I’m sure you are one of many that hates to see “Don’t keep scrolling without typing Amen,” on a photo shopped Facebook picture of a child with a photo shopped tumor right? Me too. That is why the importance of research cannot be stressed enough. It is unethical to not reveal nothing but factual evidence in the marketing industry. As a publicist, everything presented shall be faithfully spoken in order for your audience to believe it. How can you provide supportive information without doing a background check first? Not long ago, Brian Williams, a journalist for NBC was suspended for six months because he fabricated one of his news stories. Which then caused suspicion in how many other stories he lied about.

Furthermore, there are two types of research, secondary and primary. Primary research is conducted by you, your agency or client. Secondary research is conducted by a third party, and can be pulled from a source via book, online etc. Whether you are doing field research or book research, it has to substantiate your claim. Communication and strategy are considered the most valuable skills in public relations. However, one cannot put those skills to use without a foundation of research and information gathering. Public Relation has skyrocketed since social media has become majority of the world’s first resources for validating information. I mean, social media is everyone’s daily hobby except the older crowds that relies on the news and or certain broadcasting stations for their news updates. From personal experience, social media should not be your first line of defense when trying to support a claim. There has been multiple times when I have taken some information off Facebook, Twitter and or Instagram and ran with it. Anyone can make a post believable if the viewers are gullible enough to believe it. For Instance, all the Facebook articles and pictures people love to share but are too naive to realize they are fake. If I have interest in the story I would refer to Google News or related articles for accurate information. I recommend that you always do some sort of research because you don’t want to be penalized for revealing false information to the public. If it did not come straight from the horse’s mouth itself, don’t believe it.

The Benefits of PRSSA!

prssa_nat_comm_fountain

Photo Credit via PRSSA

Throughout my three years of college, I haven’t had much experiences or engagement with campus organizations. After I graduate, I have a couple of ideas in mind of what I would like to do but I’m not so sure if I would get approved for the positions. Graduate school for public relations? That’s not even a thought for me. Most people go to work after getting their B.A. degree, especially if you want to work in a specialized field like PR. However, a simple graduate degree is not going to help me get an entry-level job in PR, but work experience will. It would be better for me to obtain a public relations internship for a few months, then a full-time job.
After taking a public relations course, I have discovered a new path, Public Relations Student Society of America. PRSSA is an organization for students interested in public relations and communications. Joining your local chapter of the PRSSA can help you better network with professionals in the field. It is made up of more than 11,000 students and advisers organized into 300 plus chapters in the United States and one in Argentina. PRSSA helps you enhance your education, broaden your network and launch your career in public relations. The membership fee is only $60 a year. It recommend great places to study, get you the experience you need as an intern to become a professional and keep you updated with on industry trends after you have excelled in your career. If you haven’t done so already, now would be a good time to start volunteering on one of your PRSA’s committees and attending conferences. My plan is to join PRSSA and gain a little more knowledge on what opportunities Public Relations offer. I will be sure to share my future experiences  Good luck!