Career Transformation with Imani!


Former grade school teacher: “What do you want to be when you grow up?”

Me: “When I grow up I want to be a nurse!”

Thoughts to myself as time passed,..”When I grow up I want to be a teacher, a lawyer, a pediatrician or maybe the president!” Ok, so what I change my mind often. In high school, I knew by the time I actually grew up I wanted be something other than a student. Now that I am in college, I am still indecisive on what career path I actually want to take.

After doing my weekly social media assignments, I was browsing LinkedIn and I stumbled across Imani Salima profile. She immediately sent me a message after we connected to welcome me to her network. Imani is a Holistic Lyfe Coach, Personal Trainer, and Herbal Supplement Distributor from Indianapolis, IN who use to have a passion for Public Relations. Her primary goal now as a trainer is to provide people with a broader understanding of health and a more lasting sense of well-being about their self in general rather than just their symptoms.

Q:After interviewing this person, are you (the student, not the practitioner) more or less likely to want to have a career in PR? Why?

A: After interviewing Imani Salima, I am less likely to have a career in PR because it seems to be way more than I can handle. I’d rather not deal with the pressure to issue stories, rudeness of stressed out journalist, or “elbows out” attitudes from co-workers. I want to be my own boss and own a healthcare facility for the physically and mentally disabled.

Q: Did your education prepare you for working in PR?

A: Yes! I studied Communication Science for a semester in undergraduate. I took a International Public Relations course  with a practitioner as a professor and was quite inspired by his experiences. I found my self intrigued by the strategic thinking behind PR so i embarked on a career in public relations starting with various organizations’ internal department.

Q: Tell me about a project you worked on that you are especially proud of.

A: From a personal point of view, having the courage to take that step into the unknown of changing careers is probably my biggest accomplishment so far. It was a bit scary, but it has made me stronger. Regarding accomplishments in my work, I feel fortunate that I have been able to make a difference to many people’s lives—Helping them achieve their exercise goals, making them feel comfortable in the gym , seeing them grow in confidence and enjoying better health.

Q:What three tips would you offer someone just starting out in PR?

A: 1. Speak Up– Whether it’s a great idea that no one has thought of or either a question that you feel your voice need to be heard on, feel free to speak up. Its easy for co-worker to be intimidate by new candidates. Being quiet is where the stress start.

2. Become a social butterfly– Don’t be afraid to put your name out there. As a new comer in the PR industry, it is easy to be consumed with work and not prioritize your career. You have to make the best of the opportunities that’s out there because you’ll get over looked if you’re not bringing your “A” game.

3. Be competitive– Prove that you have what it takes to be the best person to represent the agency.


2 thoughts on “Career Transformation with Imani!

  1. Raven,
    I really enjoyed reading this interview! It amazing how she transitioned from one career path to a completely different one! Very interesting to read. I would be terrified to do that, however I like how she mentioned that as her greatest accomplishment! Good job on your post.


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